Add Your Next Best-Seller.

Wild Man Lab isn’t just a product development agency—we’re a launch partner. Unlike firms that stop at design or prototyping, we go from idea to market launch. We combine engineering, industrial design, sourcing, and go-to-market execution all under one roof. Our experience launching viral consumer products like the Krak’in means we know how to build products people actually want—and how to sell them.

We specialize in developing consumer products that stand out—especially in categories like lifestyle, fitness, kitchen accessories, outdoor gear, novelty gifts, and social or viral-friendly products. Whether you’re looking to refresh an existing SKU with a more aesthetic design or launch something entirely new, we help you build products that get people talking. At this time, we are not able to help with consumables, like food and beverages, or products with complex custom software or electronics.

Absolutely. We often work with companies that already have a version 1 and are looking to improve functionality, aesthetics, manufacturability, or marketability. We can audit your current design, identify opportunities for innovation, and help relaunch with a version that’s more appealing to consumers and more cost-effective to produce.

Our end-to-end product development process includes market research, concept design, prototyping, manufacturing support, and go-to-market planning. We start by identifying demand, then design and engineer a solution, test it with real users, and prepare you for a successful launch through ecommerce or retail channels.

Yes. We often act as an extension of your internal team to help you move faster and innovate more effectively. Whether you have an R&D department, industrial designers, or engineers on staff, we can plug in and provide additional speed, creativity, expertise, or bandwidth where you need it.

Depending on the complexity of the product, we can go from concept to an initial physical prototype in as little as 7 days. We use rapid prototyping tools like 3D printing, in-house CAD design, and short-run fabrication to accelerate development and get real feedback fast.

Yes. If you have a prototype that’s not quite working—or just not ready for prime time—we can help improve the design, simplify manufacturing, reduce costs, or enhance the user experience. We specialize in redesigning products to make them more functional, brand-aligned, and market-ready.

Yes. Once your design is ready, we can help you find and vet manufacturers, source materials, manage production runs, and troubleshoot quality control issues. We have a network of trusted manufacturing partners across the U.S., Canada, U.K., China, and beyond, and we’ll help you select the right one for your goals.

Definitely. One of our specialties is helping brands prioritize product ideas based on market demand, competition, cost, and viral or social potential. We use a variety of software tools to help assess market opportunities utilizing keyword data, Amazon and TikTok trends, and customer surveys to validate which product ideas are most likely to succeed.

We’re brand-first in our approach. Every product we develop is custom-designed to reflect your brand’s personality, voice, and values. We work within your visual guidelines and tone to ensure that the final product feels like a natural extension of your brand—not something generic or off-the-shelf.

We’re flexible. Some clients hire us for full-scope product development—from idea to launch. Others bring us in for specific support, like prototyping, cost-reduction redesigns, or sourcing. We’ll tailor our involvement based on what you need most.

Yes. After launch, we can continue to support in an advisory role. We’ve launched our own products and helped many others do the same, so we understand the post-launch challenges brands face. Post-launch, we are also happy to help you ideate, prototype, manufacture, and launch more products to further scale your brand.

Absolutely. We believe great products deserve great packaging. We design packaging that enhances the customer experience, aligns with your brand, and stands out online and on retail shelves. This includes structural design, artwork, inserts, and even influencer-friendly unboxing elements.

We validate product ideas through keyword research and market analysis using various software tools, and also through consumer testing. Our goal is to create products that aren’t just innovative—but also sell. We combine creative product ideation with a data-driven approach to make sure your product solves a real problem and fits an active market.

We offer different engagement models depending on your goals. Some clients start with a short-term strategy or prototyping sprint, while others engage us for a full launch project. Get in touch, and we’ll find a starting point that fits your timeline and budget.

We work with companies of all sizes—from scrappy startups to established brands and enterprise teams. If you’re looking to move faster, stand out in your category, or build a truly unique product, we can help you make it happen.

Yes. We understand that your ideas are proprietary, and we’re happy to sign an NDA before getting into the details. In fact, many of our clients work with us under strict confidentiality agreements.

Pricing depends on the scope of the project. We offer fixed-price phases for strategy, prototyping, and development, as well as ongoing retainers for brands looking for long-term support. Once we understand your goals, we’ll put together a clear proposal with timeline and cost breakdowns.

In some cases, yes. We often work with brands using a hybrid model: a mix of fixed pricing plus a small equity or revenue share in the product we help develop. This structure helps reduce the upfront investment while aligning both sides for long-term success. Let us know if this is something you’d be interested in discussing.

You do. When we work on a product for your brand, you retain full ownership of all intellectual property, including designs, CAD files, technical documentation, and any resulting patents. If a patent is filed, it will be assigned to you. In some cases, depending on the agreement, we may receive a royalty or equity share—but IP ownership always remains with the client unless explicitly stated otherwise.