What Are You Building?

We help turn ideas into real, sellable products. Whether you’re launching a new brand or expanding an existing product line, we'll guide you through the entire product development journey — or just the parts you need help with.

My Brand's Next Bestseller

Are you an existing brand owner eager to launch more successful products? We specialize in creating innovative and profitable additions to existing product portfolios.

My First Product & Brand

Looking to start your own brand and invest in yourself? Whether you have a product idea already or not, we’ll help you design, prototype, and launch your first product from scratch.

Something a Little Different

Whether you're looking for custom fixtures or help with a proof-of-concept prototype, we can probably help (or at least point you in the right direction).

Our Primary Services

Product Ideation & Market Research

Looking for the perfect, profitable product idea? Whether you have some ideas you're already considering or have no clue where to start, our team can help.

Innovative Product Development

Creating fast, innovative, functional prototypes is our specialty. If necessary, we can test dozens of unique concepts to ensure we find the best solution for your product.

Manufacturing & Cost Optimization

Making a prototype is one thing, but making something that can be mass produced and sold profitably at scale is another. We start thinking about Design for Manufacturing (DFM) from Day 1.

Product Launches

The most exciting (and scary) part of the product development process is launching. So why do so many product development agencies drop off before this crucial step? We stick with you all the way to the finish to ensure your launch is successful.

How We Stack Up

Wild Man Lab vs Other Agencies

Service
Wild Man Lab
Traditional Product Development Agency
Traditional Product Launch Agency
Product Ideation & Market Research
Yes
Sometimes
No
Innovative Product Development
Yes
Yes
No
Manufacturing & Cost Optimization
Yes
Sometimes
No
Launch Support With Viral Content Strategy
Yes
No
Yes
Ongoing Post-Launch Support
Yes
No
Sometimes
Communication with Founders, Not an Employee
Yes
Rarely
Rarely

The Wild Man Way

We’re not wild in how we work, but in how we think. We see opportunities others miss, crafting innovative ideas that push beyond typical solutions. Our structured process will help you launch standout products optimized for profitability and viral potential. It's smart innovation with wild results.

Featured Project: The Krak'in Shotgun Tool

Our team launched Wild Man Drinking Company and the Krak’in, the #1 product on all of TikTok Shop in Summer of 2023. We designed it, prototyped it, launched it, sold hundreds of thousands of units, and got over a BILLION views on social media.

That was our first big win—and our first client.

FAQs

Here are answers to some common questions about our product development services.

What kind of companies do you work with?

We work with a range of clients, but most of our partners are smaller, fast-growing brands that already have one or two successful products and are ready to expand their product line. Some come to us with a clear product idea—they just need help developing, engineering, and launching it. Others have an early prototype or version 1 that needs refinement. We also work with first-time founders who don’t yet know what product to make but want to launch a brand or income stream. Whether you’re building your next hero product or starting from scratch, we help turn good ideas into great physical products.

Do I need a fully developed idea to work with you?

No. We can start with a napkin sketch, a rough concept, or even just a goal (like launching a new income stream). We’ll help you validate ideas, identify opportunities, and develop a product that fits your market and brand.

What if I already have a prototype or version 1?

Great! We can help you improve it. Many clients come to us after a first attempt—looking for better design, lower costs, or stronger product performance. We offer redesigns, DFM (design for manufacturing), and sourcing support.

What types of products do you specialize in?

We specialize in developing consumer products that stand out—especially in categories like lifestyle, fitness, kitchen accessories, outdoor gear, novelty gifts, and social or viral-friendly products. Whether you’re looking to refresh an existing SKU with a more aesthetic design or launch something entirely new, we help you build products that get people talking. At this time, we are not able to help with consumables, like food and beverages, or products with complex custom software or electronics.

Do you offer full end-to-end product development?

Yes. Our core service is taking you from idea to launch. That includes market research, product strategy, engineering, prototyping, sourcing, and go-to-market planning. We’ve launched multiple viral and top-selling products using this exact process.

Can you help with just one part of the process?

Yes. We offer modular services for redesigns, cost optimization, sourcing, and manufacturability improvements. If you’re not ready for a full build or only need support in one area, we can step in and help.

How long does it take to launch a new product?

Timelines vary by complexity, but most projects take 4–6 months from concept to launch. We’ll give you a clear roadmap, deadlines, and deliverables before we start.

How much does it cost to work with Wild Man Lab?

We price by project phase, not by vague hourly rates. You’ll get clear pricing and deliverables for each stage—strategy, prototyping, sourcing, etc.—so you can plan and budget accordingly.

Do you take equity in the companies you work with?

Sometimes. In addition to fixed-fee work, we offer hybrid models with reduced upfront costs in exchange for a small equity or revenue share. We only pursue this when there’s strong mutual alignment and long-term potential.

Who owns the intellectual property (IP) for the product you help develop?

You do. When we work on a product for your brand, you retain full ownership of all intellectual property, including designs, CAD files, technical documentation, and any resulting patents. If a patent is filed, it will be assigned to you. In some cases, depending on the agreement, we may receive a royalty or equity share—but IP ownership always remains with the client unless explicitly stated otherwise.

Do you work with international clients?

Yes. We work with brands and founders around the world. Most of our process is remote, using video calls, collaborative tools, and shared workspaces to keep projects moving smoothly across time zones.

Can I schedule a call before committing?

Absolutely. We offer free intro calls to learn about your goals and determine if we’re the right partner. Just fill out the contact form with a few details, and we’ll follow up with next steps.

Can you help me figure out what product to make?

Yes. If you want to start a brand but don’t yet know what to sell, we’ll help you explore ideas, identify demand, and build something unique. We combine product strategy, trend analysis, and technical know-how to develop products worth launching.

What industries or markets do you serve?

We work primarily in consumer products sold online, in stores, or through social commerce. Popular markets include gifting, party goods, fitness gear, drinkware, accessories, and viral product categories.

Do you offer packaging design or branding services?

We do—but only as part of a full product development and launch engagement. If we’re helping you build your product from the ground up, we can also support packaging, visual identity, and branding that aligns with your market. We don’t offer these services as stand-alone projects.

Can you help with Amazon, TikTok, or Shopify listings?

Yes, but only if we developed the product with you. For full builds, we can help you plan product positioning, set up listings, and optimize your launch strategy across platforms like TikTok Shop, Amazon, and Shopify. We do not offer listing or ecommerce setup services as one-off engagements.

Do you offer influencer marketing or content creation?

Only if we’re handling your full product development and launch. We’re not a content agency, but we help support launch campaigns, short-form video strategy, and influencer kits when they’re part of a complete go-to-market plan.

Can you help fix problems with an existing manufacturer?

Yes. We help diagnose production issues, assess quality problems, and find better suppliers if needed. Whether it’s a design flaw or communication gap, we’ll help get things back on track.

Do you help prepare products for retail or wholesale?

We do—but only when we’ve led the product development. For full builds, we can help tailor your product for retail readiness with appropriate specs, compliance support, and production scaling. We don’t offer standalone retail or wholesale consulting services.

What deliverables should I expect during a project?

Depending on the phase, you’ll receive CAD files, prototypes, technical drawings, BOMs (bills of materials), sourcing reports, and manufacturing handoff documentation. We also provide ongoing guidance to make sure your product is ready for real-world production and launch.

How do I know if Wild Man Lab is the right fit for me?

We’re more than a product development agency—we’re a launch partner. We don’t just design and prototype; we help you take your product all the way to market with a focus on speed, virality, and sales performance. If you want a team that blends engineering, manufacturing, and creative launch strategy—all under one roof—we’re probably exactly what you’re looking for.

Need help with your project?

Let's get wild.