All Services -> New Products for New Brands

Starting From Scratch?

If you’ve got time, capital, and the drive to build a brand, we'll help you design and launch your first product. Whether you’re coming to us with an idea in hand or starting from zero, we’ll guide you through a proven process to build something innovative, profitable, and worth investing in.

This Service Is For You If:

You have an idea but don’t know where to start.

You’re building your first product and brand.

You want an unconventional investment with insanely high potential

You don’t have a factory, a prototype, or a launch plan — yet

You’re ready to go all-in and build something real

From Idea to Launch — Here’s the Process

We like to break our process down into 4 phases. However, we recognize that every project is different, so we'll put a specific plan together for you before we get started.

Phase 1: Product Ideation & Market Research

If you don’t already know what your first product should be, we can help you figure it out. We'll conduct market analysis to find a good opportunity and then brainstorm innovative features that will turn it into a category-leader. We can generate original product ideas or refine early concepts already on your radar. If you already know what you want to build, you can skip this step — but if you’re stuck or unsure, this phase is a powerful starting point.

Phase 2: Innovative Product Development

We don’t stop at one prototype—we create dozens. Our product development phase is all about building and testing until the product feels 90% polished, complete with all the core features you’d expect in the final version. It’s designed to look, feel, and function like a finished product. Whether you’re deciding between features, forms, or materials, our iterative prototyping process helps you make informed choices before scaling.

Phase 3: Manufacturing & Cost Optimization

In this phase, we polish and optimize your product for profitable, scalable manufacturing. Through iterative improvements, user feedback, and meticulous attention to materials and suppliers, we ensure your product can be efficiently mass-produced. We’ll handle everything from supplier negotiations and material selection to design for manufacturing (DFM) and packaging/shipping strategies, so you can confidently scale production.

Phase 4: Product Launch Support

We can assist with launch strategy, packaging design, content ideas, marketing assets, or e-commerce setup. Whether you’re selling to consumers, businesses, or retail, we’ll help make sure your product is positioned to move. After launch, we offer ongoing support as needed, whether that’s problem-solving, iteration, or planning your next move. We’re your product development partner — all the way through.

What to Expect When Building and Launching Your First Product

Timeline

We only take on a few projects at a time so we can build products that are truly innovative, profitable, and viral-worthy. That focus lets us move fast, think strategically, and make every detail count. Most products launch within 6–10 months, but we’ll walk you through a tailored timeline before we kick things off.

Budget

Launching a new product typically requires a budget of $20k-50k. That budget includes outside costs like manufacturing, legal, and marketing—not just our services. We’ll outline a realistic estimate after an initial consultation.

Communication

You'll meet weekly or biweekly with our founders to discuss your project. In addition, we'll set up a Slack group so that you have a direct line to our team for day-to-day questions and updates.

Commitment

We can’t do this without you. Great products require great collaboration—and we only take on clients who are ready to stay involved. If you’re serious about launching something great, expect to spend at least 5 hours a week working closely with our team.

The Wild Man Way

We’re not wild in how we work, but in how we think. We see opportunities others miss, crafting innovative ideas that push beyond typical solutions. It's smart innovation with wild results.

FAQs

Have questions? We have answers to help you navigate your product launch journey.

I have a product idea—where do I even start?

Start by talking to us. We’ll help you take your raw idea and turn it into a real, physical product. We guide you through validation, design, prototyping, sourcing, branding, and go-to-market strategy—everything you need to go from zero to launch.

Do I need a fully developed product idea to work with you?

Not at all. Many of our clients come to us without a product idea at all. You might just know you want to launch a brand, create a new income stream, or explore a product-based investment opportunity. We help you identify promising product categories, evaluate trends, and develop something worth building.

I don’t have a product idea yet—can you still help me start a brand?

Yes! We specialize in helping first-time founders start from scratch. If you want to create a new source of income, launch a passion project, or invest in a brand that can grow over time, we’ll help you figure out what to sell—and how to bring it to life. We handle everything from product ideation to design, sourcing, branding, and launch strategy.

Can you help me figure out if my product idea is a good one?

Absolutely. We use software tools for market research, keyword analysis, and competitor audits to validate product ideas. Our goal is to make sure your idea will have demand and real potential before we build anything.

How long does it take to develop and launch a new product?

Most projects take 4–6 months from idea to launch, depending on complexity. Some simple products can go faster. We’ll give you a clear timeline estimate before we get started.

Can you help with naming, branding, and packaging too?

Yes. We help you build not just a product—but a brand. That includes naming, logo design, brand identity, and packaging direction as part of our full development process. We can also run a basic trademark search to flag potential conflicts early on, but we’re not attorneys. For a comprehensive trademark search or filing, we can connect you with trusted IP lawyers to handle that process professionally. Our goal is to make sure your product and brand are ready for launch—visually, legally, and strategically.

Do I need to know how to manufacture the product myself?

No. We manage the manufacturing strategy for you. We’ll source materials, identify and vet suppliers, and oversee production to make sure your product gets made right—without you needing to deal with the factories yourself (unless you want to of course).

What if I want to sell on Amazon, Shopify, or TikTok Shop?

Perfect. We’ve launched top-selling products on all of those platforms. Whether you’re building a Shopify brand, launching on Amazon FBA, or going viral on TikTok, we’ll help you choose the right channel(s) and set you up for success.

What types of products do you help create?

We specialize in consumer products—especially ones that are unique, fun, giftable, and shareable. Popular categories include drinkware, fitness gear, lifestyle accessories, novelty items, and social-media-friendly products. We focus on building things that stand out and sell well online. At this time, we are not able to help with consumables, like food and beverages, or products with complex custom software or electronics.

Do you offer support after the product is launched?

Yes. After launch, we can continue to support in an advisory role. We’ve launched our own products and helped many others do the same, so we understand the post-launch challenges brands face. Post-launch, we are also happy to help you ideate, prototype, manufacture, and launch more products to further scale your brand.

How much does it cost to launch a new product with Wild Man Lab?

We price by project phase with fixed pricing for strategy, design, prototyping, and sourcing. Once we understand your goals, we’ll provide a detailed proposal with transparent costs and timelines. No surprise fees—just clear deliverables.

Do you take equity in the businesses you help launch?

In some cases, yes. We often work with brands using a hybrid model: a mix of fixed pricing plus a small equity or revenue share in the product we help develop. This structure helps reduce the upfront investment while aligning both sides for long-term success. Let us know if this is something you’d be interested in discussing.

Who owns the intellectual property (IP) for the product you help develop?

You do. When we work on a product for your brand, you retain full ownership of all intellectual property, including designs, CAD files, technical documentation, and any resulting patents. If a patent is filed, it will be assigned to you. In some cases, depending on the agreement, we may receive a royalty or equity share—but IP ownership always remains with the client unless explicitly stated otherwise.

Can you help me if I want to pitch my product to investors?

Yes. We can help you build a prototype, a brand story, a business model, and a pitch deck—everything you need to pitch to investors or crowdfunding platforms. Our work gives you the credibility and traction to raise capital with confidence.

I have no experience launching a product. Can I still do this?

Absolutely. Many of our clients are first-time founders. We guide you step-by-step through the entire process and break down everything into manageable phases. You don’t need a product background—just the drive to build something new.

Can you help me file a patent or protect my idea?

While we don’t provide legal services ourselves, we work closely with experienced IP attorneys and can connect you with trusted partners for filing patents and trademarks. During development, we often perform a preliminary patent search to help identify any existing patents that could pose a risk of infringement. We also design with patentability and IP protection in mind when it makes sense for your product category.

What if I want to start small and test demand first?

We can help you develop a minimum viable product (MVP) and test it through platforms like Kickstarter, Amazon, or TikTok Shop. It’s a great way to validate demand and reduce risk before scaling up.

Do you help with influencer marketing or content creation?

Yes. We know what kinds of content sell products online—especially short-form video. During the launch phase, we can help you create influencer kits, launch campaigns, and viral-friendly product concepts that are perfect for platforms like TikTok, YouTube, and Instagram.

How is Wild Man Lab different from hiring a freelancer or agency?

We’re not just designers or consultants—we’re product builders. We’ve built and launched our own viral consumer brands from scratch, and we bring that experience to every client project. We don’t just make things look good—we make sure they work, get made, and sell.

Can you help me build something totally custom?

Yes. We specialize in brand-new product designs. If you want something unique—not a white-label product or drop-shipped item—we’ll help you build a totally custom design that stands out in the market.

What makes a product idea a good fit for Wild Man Lab?

We look for product ideas that are original, marketable, and have room to grow. Bonus points if the product is fun, functional, giftable, or content-friendly. If you’re serious about launching something real, we’re excited to work with you.

Still have questions?

Got a Wild Idea? Let’s Build It.

We only take on a few projects at a time. If you’re ready to launch something bold, reach out.